Fractional CTO for small business
I modernize your operation in stages — without pausing your business, and without throwing away what already works.
The problem
Your company already works. It sells, it invoices, it grows. But more and more of it depends on systems nobody on the team fully understands: the website, payments, inventory, email, integrations.
I've seen how "replace everything" projects end: expensive, endless, and with the business stalled halfway through. A good part of my last 15 years has been rescuing companies after one of those.
There's another way.
The method
Before touching anything, I learn how you work today and what already works. Non-negotiable.
Every phase has a scope, a cost, and a measurable result. You see the value before committing to the next step.
I automate a process once we've validated the rules — not before. That way automation removes errors instead of multiplying them.
The conviction
In 2008 I killed my own CMS to adopt WordPress, because a worldwide community will always beat a small team of developers — however good. Ever since, I build on proven ecosystems (WordPress, WooCommerce, Cloudflare) instead of reinventing them, and I'm part of WordPress Rosario, my local WordPress community.
Over-engineering is my trade's most expensive vice: brilliant solutions only their author understands. I do the opposite — boring, maintainable technology that any professional can pick up after me. Your business doesn't need a technical monument; it needs systems that keep working when I'm not around.
I've made three early platform bets that aged well: WordPress in 2008, Cloudflare in 2017, AI in 2025. Knowing what to adopt — and what to skip — is precisely the judgment you hire a CTO for.
Track record
in technology for businesses and organizations.
my longest client relationship — still active today.
clients thanked me in writing "for the explanation and the patience."
working remotely with European clients — before it had a name.
What clients say
Let me be clear: I completely trust what you tell me.
Thank you so much for fixing the site. You saved me!
Thank you for the explanation and the patience.
You're a genius and a machine.
Real quotes from received emails, translated from Spanish; names and companies withheld for privacy.
When your site goes down, you call me. When you want it to stop going down, you call me too. I solve today's emergency — and design the technology that prevents tomorrow's.
Product · OrbitalDash
It's called OrbitalDash: domain monitoring, digital health scores, and reports in language your team understands. Cloudflare configured automatically, alerts before the client calls, and a monthly report under your own brand.
I built it after 15 years of answering the 2 a.m. email. My fractional CTO clients get it included — it also works on its own.
Tell me where your business stands. I'll tell you honestly what I'd change first — and what I wouldn't touch.